For this project we were each given a company and had to design a letter head, business card and compliment slip. I was given the task of designing the above for a Life Coaching company. Through research I came to the conclusion that my company would be called ‘Purpose’. Purpose was a company that would motivate their clients to achieve their target goal whether in physical fitness, business/ career issues, any personal aims or helping rebuild lives. The target audience are adults who are at a point or at a crossroads in life and just need that boost by doing something ambitious. As this is a company that does not like to mess around and needs to show they are serious, I went for a determined no nonsense design, as if to say ‘this is what we are!’
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